Furniture shopping should feel like home.
In a good showroom, a sofa is the start of a conversation. You talk about the room, the rug, the light, and how it all comes together.
Online, shoppers often have to work that out alone. They can find a piece they love and still feel unsure about bringing it home. We call this the Room Gap.
Arbuz is building Room Commerce: helping shoppers see furniture in their own space and discover pieces that work together from the retailer's catalog. Behind that experience, we help furniture teams organize their catalogs, create visual content, and simplify everyday work.
Our roots are in the carpet and rug business. Today, we're building in Mountain View with a simple belief: helping people make confident choices is good for the customer and the retailer.

The people building Arbuz.
Hikmatillo Umarhojiyev
Chief Executive Officer
Abdulaziz Alimov
Chief Technology Officer
Jon Azimov
Chief Legal Officer
Mokhina Allimova
Chief Marketing Officer
Alibek Dadajonov
Founding Engineer
Abdurakhmon Nuriy
Founding Engineer
Azizbek Avasov
Engineer
Omonjon Yoqubjonov
Engineer
- Craft carries over.
- Our roots are in rugs, where quality is judged by hand. We build software with the same patience.
- Show the reasoning.
- If a result cannot be explained, it is not finished. Every recommendation carries its why.
- People stay in control.
- Software should help someone decide. It should never decide for them.
- Earn the claim.
- We measure what changes and report it plainly, including when it does not work.
Let’s build better furniture shopping.
Show us your catalog and tell us where your customers hesitate.